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The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.
The email also reads "And, no, we didn't just send this email to everyone on Ok Cupid. When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.